connecticut hasn't elected a republican to the senate in three decades and mitt romney is running well behind president obama there, why is this race so close? we're back with dan henninger, matt, and mary anastasia o'grady. you were there for the republican primary, why is she doing so well? >> she's a marketing specialist and manage today rebrand herself for the campaign. she lost terribly. >> 12 points. >> spent 50 million dollars and got nowhere. this time around she saw what her vulnerabilities were, people saw her as overly aggressive and a wrestling promoter and turning herself using ads into a grandmotherly-- >> and people out of the ring, is that it. >> pretty much. and she has a very controlled message and managed to go on-- >> what is she running on, what is her message? >> her message is fairly negative. on the positive side i was in business, i bring this experience. >> i'm an outsider, not part of congress. >> right. >> i can shake it up. >> exactly, the reason why she's ahead here, because she starting in august went very strong after chris murphy, the democratic candida